Big Charli’s Blind Marketing Consultancy™

About the Piece

“They’ll never see you coming.”™ Big Charli inhabits the language of accessibility marketing: the consultancy, its client announcement and the campaign images.

Objects

• Big Charli’s Blind Marketing Consultancy™: The fictional consultancy promises to turn empathy into ROI for £10K a day.
• Official announcement from LumaSense™: A fictional startup discovers, after three rounds of funding, that it does not know any blind people.
• LumaLens™: the goat: A fictional smart-glasses campaign gives a goat the role of influencer.
• The consultancy infographic: The cropped original infographic for Big Charli’s fictional consultancy.
• The consultancy promo portrait: Big Charli presents herself in the visual language of the consultancy she parodies.

Behind the fiction

Big Charli is a fictional CharliVerse persona. This consultancy, LumaSense™, LumaLens™, the advertised offers and the named testimonial speakers are satirical inventions. No offer, application address or request for participants on these pages is genuine. These are not announcements from a real company with a similar name.

The three campaign pictures were made with an image generator, and each is labelled as one. Blind Ant will redraw them in code in time. The infographic is a cropped, imperfect original; its companion text is a separate source, not an exact transcription. The words are presented in Big Charli's voice; no image-making credit is invented.