# Big Charli’s Blind Marketing Consultancy™

> A fictional consultancy sells empathy as return on investment, while its client LumaSense discovers it has never spoken to a blind person.

## About the Piece

“They’ll never see you coming.”™ Big Charli inhabits the language of accessibility marketing: the consultancy, its client announcement and the campaign images.

## Objects

- [Big Charli’s Blind Marketing Consultancy™](https://blind-ant.com/pieces/blind-marketing-consultancy/consultancy/index.md): The fictional consultancy promises to turn empathy into ROI for £10K a day.
- [Official announcement from LumaSense™](https://blind-ant.com/pieces/blind-marketing-consultancy/lumasense-announcement/index.md): A fictional startup discovers, after three rounds of funding, that it does not know any blind people.
- [LumaLens™: the goat](https://blind-ant.com/pieces/blind-marketing-consultancy/goat/index.md): A fictional smart-glasses campaign gives a goat the role of influencer.
- [The consultancy infographic](https://blind-ant.com/pieces/blind-marketing-consultancy/infographic/index.md): The cropped original infographic for Big Charli’s fictional consultancy.
- [The consultancy promo portrait](https://blind-ant.com/pieces/blind-marketing-consultancy/promo/index.md): Big Charli presents herself in the visual language of the consultancy she parodies.

## Behind the fiction

[Big Charli](https://charli.info/charlipedia/big-charli/) is a fictional CharliVerse persona. This consultancy, LumaSense™, LumaLens™, the advertised offers and the named testimonial speakers are satirical inventions. No offer, application address or request for participants on these pages is genuine. These are not announcements from a real company with a similar name.

The three campaign pictures were made with an image generator, and each is labelled as one. Blind Ant will redraw them in code in time. The infographic is a cropped, imperfect original; its companion text is a separate source, not an exact transcription. The words are presented in Big Charli's voice; no image-making credit is invented.